Propaganda:information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
Overgeneralizations: Make general statements with only a few facts.
Example) All elementary teachers are women.
Testimonial: Celebrity or Expert.
-Make a statement supporting a product.
Example)Oprah endorsing president-elect Barack Obama
Bandwagon: "Everyone else is doing it"
Transfer: Like the person, Like the product
Faulty Cause and Effect: You think you will be happier with the product.
